Friday, 13 January 2012
Dreaming and Blogging about Business
I am an editor. That's my career of choice. However, simple black and white words on a page or screen aren't very pretty. Since the fall, I've been trying to reduce my crafting and decorating in order to make room for developing my editing career.
However, I found that I cannot give up the visual side of my creativity. I want the prettiness, AND I want the words. So how can I merge the two? Plus my pie-in-the-sky side dream of one day owning a store.
I've come to the conclusion that the ideal way would be to publish a lifestyle magazine. There is a bit of a hole in Canada's magazine selection since Canadian Home and Country stopped printing. That one was getting to modern and citified for me in the last few issues anyway. I'd like to publish a print magazine showcasing farmhouse and cottage style and decor, romantic country fashion, and my idea of HOME (see my sidebar). But where do I start? So far my only magazine experience is copy editing and a bit of layout with a crash-prone CorelDraw 10 for FellowScript.
A good first step, I think, is to refocus my blog and create the kind of content I want to publish. Over the past couple of weeks, I've been reading a bit about blogging as a business. I've always resisted the idea of ads on my blog because when I first started in 2008, blogs were pretty much all personal, and the only way to make a few pennies was the not-exactly-pretty Google Ads. Now, many of the blogs I read have lovely, independent, hand-picked ads in their sidebars, and the writers are actually able to call this blogging thing a career.
Good Stella is a blog/community for creative businesswomen. I've been gleaning great advice as I read through the archives. And recently, Nesting Place, one of the first home blogs I began reading, took part in a series called Growing Your Blog. She, and four other bloggers, offered tips on things such as making money, authenticity, and photography.
I don't know what my next steps will be yet, but I'm working on this first one. Maybe one day, I'll even get that magazine published. Watch out, Country Living!